Selling One Ad Across Many Screens

first_imgAlmost immediately after Apple founder Steve Jobs introduced the iPad to much fanfare last January, publishers everywhere began trying to figure out how to create content and advertising for the new platform.Meanwhile, advertisers are telling publishers that they want to be able to create campaigns and execute them across the widest universe of devices, particularly mobile platforms. Yet despite all this great news, it’s not clear how much revenue publishers are actually earning from this advertising. The Financial Times announced recently it has generated about $2 million with advertising on its iPad app, but few other publishers are yet describing similar success.As The Knot-the wedding planning Web site and magazine-began work on the iPad app, they decided to focus exclusively on the user experience-and not include any advertising-for the first issue launched in October. The only advertisers involved in the iPad app are Magazine Directory advertisers already in The Knot’s interactive product guides. “We saw this an opportunity for the magazine to be displayed as it’s intended to look, with dramatic layouts-and at the same time, we can layer on the Internet experience,” says site director Miles Stiverson. “We wanted to develop the very best product we could and really figure out how we will reinvent our magazine for the iPad.” Yet those conversations ultimately led to greater clarity about what sorts of advertising would work best on an iPad, say Stiverson. “I’ve seen ads where you land on a page and press a button and it reveals content you wouldn’t have seen otherwise. The iPad makes you stop on a page and examine it closely to see if there is any interactivity to play around with.”In the next issue, The Knot will include simple sponsored sections and videos, plus some custom interactive tools. Editors and developers there had already launched two iPhone apps, both in 2009. The first was called “Wedding 411,” a mobile message board that allows brides-to-be to connect with each other on the go. The second app took the popular “Wedding Dress Look Book” from the Web site and turned it into a searchable and sortable wedding dress finder. Only Wedding 911 has had any advertiser involvement.Hearst sees the best results from selling tablet pages, which appear in apps for brands such as Esquire, Popular Mechanics and O, The Oprah Magazine. “They appear in a very similar fashion to print pages, but the end user will have a much richer user experience once they engage with the ad depending on the level of functionality incorporated within,” says Avi Zimak, advertising director of tablet media at Hearst.Mobile ad pricing for Hearst varies depending on whether the application is a utility-based app (stand-alone app) or a digitally enhanced version of the magazine. “Pricing can also vary by magazine brand,” says Zimak. “We do believe many of our apps warrant a premium, as we are limiting the number of advertisers that appear within these apps so the advertisers can showcase the richness of their brands via the individual functionality.” QR Codes for MobileNot everyone is caught up in the mobile app scramble, however. Developers at Budget Travel have taken a different-simpler-approach to mobile content and advertising. Instead of creating mobile and tablet versions of the magazine and Web site, they’re launching a QR code application for mobile phones. QR codes are matrix barcodes readable by QR scanners and mobile phones with cameras.The QR codes appear in the magazine next to travel tips. When readers point their phone at the QR code, they’re led to a mobile-enabled Web site consisting of more travel tips, plus the ability to share those tips in social networks and elsewhere online. “We wanted to do this because we’re really interested in how we can deliver our content across different platforms in ways readers and advertisers want,” says Lisa Dickens Schneider, general manager of digital products at Budget Travel.The launch sponsor is La Quinta Inns & Suites, which will have a full-page magazine ad facing the travel tip content, as well as branding within the QR code copy. When users land on the mobile site, they will also see La Quinta branding, essentially turning the experience into a custom mobile microsite.”If you’re working for a multimedia brand, you have to understand that advertisers are also moving toward more integration,” Schneider says. “And you have to understand how the brand behaves in each medium, and what are the benefits of each medium. The smart advertisers are starting to understand how to reach people in different ways. The content I want on my phone is not the same as what I want on my big screen computer.”One Ad, Many ScreensThat said, creating content and advertising campaigns across multiple devices with different screen resolutions is complicated-one reason why mobile and tablet advertising remains the Wild West right now, according to digital strategy and user experience according to consultant Jonathan Hills.”This is a much more fluid world than PCs,” he says. “Ad sales teams are struggling to understand how to sell and what the rates should be and even how to serve the ads from a tech standpoint.”Hills, who launched two iPhone apps for Reader’s Digest Association while he was general manager at readersdigest.com last year, ultimately decided to sell the campaigns on a fixed-price basis. The ad sales team offered advertisers 100 percent share of voice on its Life IQ app, launched last February, for, say, $20,000 per month-as opposed to guaranteeing a certain number of impressions or even downloads. The main selling point was being associated with something cutting-edge.The Life IQ app, a trivia quiz on everyday life, is free. So far, about 50,000 users have downloaded it, but there have been no ads to date. The second app, Word Power, launched in April for $2.99 per download. It did not include ad integration.”We were telling a compelling story, but it’s still difficult,” says Hills. Sponsors know how to measure visitors to a Web site-currently about 3 million per month to readersdigest.com. But they don’t know how to price downloads of an app that may or may not ever be used, since 70 percent of all apps aren’t used after their initial few weeks of residing on someone’s phone or tablet device.”Advertisers want to know what they’re measuring,” says Hills. “But there are no meaningful benchmarks.” For instance, Comscore is an imprecise Web site traffic measurement device but it’s the industry standard because it’s operated by a third party-neither publisher nor advertiser. Nothing like this yet exists for mobile devices.Hills believes that, ultimately, iPad apps will be more interesting to sponsors in large part because the screen is so much bigger. At the moment there are three types of advertising on the iPad: the desktop Web site ads displayed in the browser; the iPhone-style ads and banners on applications, and an advertising opportunity that is totally unique to it-interactive print. That allows for full-page ads, larger photos, video content and 360-degree product tours.”It’s a much more tactile device, too,” Hills says. “It does present a unique opportunity to get people to do things” such as sign up for a coupon or watch a video.He predicts there will be mobile advertising standards in place by the end of 2011. “The big players are making moves to establish coherent standards,” Hills says. “But before that happens there will be a period of experimenting. People are trying to figure out what sorts of campaigns they want to be running.”last_img read more

Amazon sold tens of millions of Echo devices in 2018

first_img 30 Photos Post a comment Preview • A new Amazon Echo is here. Catch up on Alexa’s upgraded home 4:40 Smart Speakers & Displays See it News • Amazon Echo Dot deal: 3 for $70 Mentioned Above Amazon Echo (2017,Heather Gray Fabric) Amazon Echo CNET may get a commission from retail offers. 0 Review • Amazon’s new Echo improves upon the original, slashes the price Now playing: Watch this: New Amazon Echo Dot plays defense against Google How To • How to sell your old Amazon Echo 2018 was a good year for the Amazon Echo. Chris Monroe/CNET It seems like Alexa has had a busy 2018. On Wednesday, Amazon released some year-end stats about its Alexa smart assistant and Amazon Echo devices — and the numbers are pretty impressive.Amazon says that it sold tens of millions of Echo devices this year. While Amazon doesn’t give an exact sales number, it shows other ways in which Alexa is booming.According to Amazon, the number of people who use Alexa every day doubled in 2018. The number of people who own more than one Echo device has doubled too. The number of things Alexa can do for you has also skyrocketed — developers have made more than 70,000 skills for Alexa.Alexa is showing up in more places. There are now more than 28,000 Alexa-compatible smart home devices from 4,500 different brands. Alexa learned several new languages this year, and has new native experiences in Australia, New Zealand, France, Italy, Spain and Mexico.Another impressive statistic: Alexa told over 100 million jokes in 2018 alone.As more people buy Echo devices and more partners hop on board, the number of things you can do with Alexa grows. So that Echo smart speaker you bought years ago will continue to feel fresh. Share your voice Tags Echo Dot, Home Mini, and Simplisafe: The best smart home Christmas gifts for 2018 $99 Alexa Amazonlast_img read more

College student stabbed dead

first_imgA college student, who was stabbed to death by miscreants at Shobharampur area of the district town on Friday evening, died at Faripur Medical College Hospital early Saturday.The deceased is Solaiman Miah Shimul, 24, a 3rd year student of English department at Govt Rajendra College.“A gang of miscreants numbering 10/12 took Shimul to a garden adjacent to Shobharapur Bazar and stabbed him indiscriminately, leaving him critically injured,” said Kotwali police station officer-in-charge Bipul Chandra Dey.Shimul was taken to the hospital where he succumbed to his injuries early in the morning, OC Bipul added.last_img

25 Indicted in East Baltimore Drug Bust

first_imgTwenty-five suspects associated with three separate drug organizations operating near East Monument Street and North Rose Street in Baltimore were indicted Oct. 2, the Baltimore City State’s Attorney’s Office announced.The indictments come after months of investigations conducted by detectives of the Special Enforcement section of the Baltimore Police Department and the Major Investigation unit of the State’s Attorney’s Office. The focus for police and prosecutors was on stopping the distribution of narcotics in the Monument street corridor. The indictments outline that three narcotic traffickers allegedly sold cocaine and heroin in multiple neighborhoods this past summer.“In neighborhood after neighborhood, we are working closely with police to conduct focused investigations leading to strategic prosecutions, all with the objective of reducing violence, so all of our residents can live, learn, work, and worship in safety and security,” State’s Attorney Gregg L. Bernstein said in a press release.Out of the 25 individuals that were indicted by the grand jury, 14 have been apprehended, ranging in age from 21 to 51. September’s drug takedown in East Baltimore follows recent neighborhood initiatives aimed at targeting drug operations with the purpose of decreasing violence and homicides.In August, prosecutors and police secured charges against 27 individuals for their involvement in heroin distribution in West Baltimore’s Gwynn Falls Parkway area. In late May and early June, 57 individuals were indicted for taking part in five distribution crews. One crew operated in East Baltimore, while the other four crews worked in West Baltimore on Baltimore Street and Pennsylvania Avenue.“Whether it is the East Monument Corridor, Cherry Hill, Oliver or Gilmore Homes, we will not rest until this criminal element that is harming our children, neighborhoods and the innocent in every community is eliminated,” said Police Commissioner Anthony Batts in the press release.jhunter@afro.com; Twitter @hunter_jonathanlast_img read more

The Latest 2 African American Women Advance in a Runoff For Chicago

first_imgBy The Associated PressCHICAGO (AP) — The Latest on the Chicago mayoral election (all times local):10:20 p.m.Cook County Board President Toni Preckwinkle will face former federal prosecutor Lori Lightfoot in a runoff to become Chicago’s next mayor.The race will guarantee the nation’s third-largest city will be led the next four years by an African-American woman.In this Dec. 9. 2018 file photo, Cook County Board President Toni Preckwinkle speaks during a news conference at the Chicago Teachers Union headquarters in Chicago. Reform has long been a dirty word among Chicago politicians, who have well-known reputations for throwing contracts to favored businesses and dealing in patronage. But after the 2014 murder of a black teenager by a police officer and corruption charges filed against a powerful alderman, the word is now on the lips of the 14 candidates running for mayor. (Colin Boyle/Chicago Sun-Times via AP, File)Preckwinkle was the second highest vote-getter in Tuesday’s field of 14 and advances to an April 2 runoff with top vote-getter Lightfoot. Preckwinkle made a campaign issue out of black teenager Laquan McDonald’s 2014 fatal shooting by a white police officer.She is trying to succeed Mayor Rahm Emanuel, who did not seek re-election.She previously served 19 years on the City Council and was a Chicago Public Schools teacher.___9:45 p.m.Lori Lightfoot, a former federal prosecutor in northern Illinois with no experience running for political office, has come out on top in Chicago’s crowded mayoral race and advances to a runoff.Lightfoot, who could become the first African-American woman to lead the nation’s third-largest city, was the top vote-getter in a field of 14 Tuesday. She advances to a runoff election on April 2 against the candidate with the second-highest vote.In this May 9, 2018 file photo, former Chicago Police Board President Lori Lightfoot announces her bid for mayor of Chicago at the Hyatt Regency Chicago. Reform has long been a dirty word among Chicago politicians, who have well-known reputations for throwing contracts to favored businesses and dealing in patronage. But after the 2014 murder of a black teenager by a police officer and corruption charges filed against a powerful alderman, the word is now on the lips of the 14 candidates running for mayor. (Abel Uribe/Chicago Tribune via AP, File)Lightfoot was an appointee of Mayor Rahm Emanuel’s to two separate policing boards before announcing plans to run against him. He later announced he wouldn’t run for re-election.Lightfoot, the first openly gay female to run for Chicago mayor, has been critical of efforts to reform the Chicago Police Department in the wake of the 2014 fatal shooting of black teenager Laquan McDonald by a white police officer.___7:10 p.m.The polls have closed in Chicago, where voters are choosing the next mayor from a field of 14 candidates promising to steer the city in a new direction.Chicago election officials say turnout for Tuesday’s election has been low despite the record number of candidates seeking to succeed Mayor Rahm Emanuel, who decided against running for a third term.Chicago Board of Election spokesman Jim Allen says the low turnout is surprising considering the race is a hotly contested one, with polls showing at least three candidates with nearly equal support among voters.If none receives more than 50 percent of the vote, the top two vote-getters will face off April 2.___4:30 p.m.Chicago election officials say they are seeing an uptick in the number of people casting ballots in the city’s mayoral race after earlier expressing fears of a record low turnout.Chicago Board of Election spokesman Jim Allen says that while turnout will be low, it may surpass the 33.8 percent turnout during the 2007 election.Allen says turnout reached 26.9 percent of the city’s approximately 1.6 million registered voters by late Tuesday afternoon. He noted the turnout is surprising considering the race is a hotly contested one, with polls showing at least three candidates with near equal support among voters.Fourteen candidates are running to replace Mayor Rahm Emanuel, who isn’t seeking a third term. If none receives more than 50 percent of the vote, the top two vote-getters will face off April 2.___1:30 p.m.Election board officials say Chicago is headed toward possible historic low turnout for its mayoral election unless voting picks up in the final hours.Chicago Board of Election spokesman Jim Allen said Tuesday afternoon that if the current pace keeps up the city is “not even going to hit 30 percent.” He says the previous low for a February mayoral election was 33.8 percent in 2007.Fourteen candidates are running to replace Mayor Rahm Emanuel, who isn’t seeking a second term. If none receives more than 50 percent of the vote, the top two vote-getters will face off April 2.Allen says he thinks many voters are undecided and want to hold off “until they know who’s in the runoff, assuming there is a runoff.” He urged people to vote and said, “they don’t want to wake up tomorrow and find out their candidate barely missed making the run off.”___12:05 p.m.Campaign finance records show that the 14 candidates for Chicago mayor raised a total of $28.9 million as of Monday.The Chicago Tribune reports that the top three fundraisers in Tuesday’s election were Bill Daley, Toni Preckwinkle and Gery Chico.Daley by far had the most money with $8.3 million and $2 million of that coming from Citadel Investments CEO Ken Griffin. Preckwinkle, who is the Cook County Board president, raised $4.6 million. Her top donor was the Service Employees International Union with $2.2 million.Attorney Gery Chico came in third with $3.3 million. He was his own top donor, giving $190,000 to his campaign.The candidates are competing to replace Mayor Rahm Emanuel, who is not seeking re-election.It’s likely Tuesday’s vote will lead to a runoff. If none of the candidates receives more than 50 percent of the vote, the top two vote-getters will face off April 2.___10 a.m.Chicago residents are facing a lot of choices as they head to the polls to cast ballots for the city’s next mayor.Voters are choosing from a field of 14 candidates who are all promising to steer the city in a new direction if they’re elected to succeed retiring Mayor Rahm Emanuel.The candidates include community activists, businessmen, former prosecutors and veteran politicians, including two whose fathers also held elective office.Polls opened across the city early Tuesday and will close at 7 p.m. Polling sites include a beauty salon, DePaul University’s Athletic Training Center and park district facilities.Voter Diana Sandoval tells the Chicago Tribune that she lined up before 6:45 a.m. to “make sure my voice counts, hopefully.”If none of the candidates receives more than 50 percent of the vote, the top two vote-getters will face off April 2.___11:20 p.m.Voters are getting a chance to pick Chicago’s next mayor from a field of 14 candidates promising to steer the city in a new direction.Those looking to succeed retiring Mayor Rahm Emanuel include veteran politicians — a couple whose fathers also held elective office — businessmen, former prosecutors and community activists.It’s likely Tuesday’s vote will lead to a runoff. If none of the candidates receives more than 50 percent of the vote, the top two vote-getters will face off April 2.The variety of candidates reflects the many issues facing Chicago’s next mayor: poor neighborhoods in need of investment, overwhelming pension debt, low-performing public schools and a crime rate that is often pointed to as among the nation’s worst.Although a nonpartisan election, most of the candidates have links to the Democratic Party. The Republican Party has virtually disappeared from the city.last_img read more