Local lawmakers announce new road projects in St Clair County

first_img Categories: Lauwers News 02Jul Local lawmakers announce new road projects in St. Clair County State Reps. Dan Lauwers and Andrea LaFontaine this afternoon announced two new road projects in St. Clair County to improve the safety and efficiency of the area’s infrastructure for local motorists.Yale Road from Brown Road to the city of Yale limits will benefit from $715,000 in special grant funding to resurface asphalt, replace culverts and widen shoulders.  An additional $400,000 grant will improve Gratiot Road between Pound Road and Kronner.“Lawmakers have an obligation to make Michigan’s roadways safe for our hard-working families and visitors,” said LaFontaine, R-Columbus Township. “The Gratiot Road project was identified as a priority by the St. Clair County Road Commission and will bring welcome repairs to our St. Clair community to promote safe travels.”The Legislature allocated a total of $230 million in existing funds for fiscal year 2014 to road improvements throughout Michigan.  Funding grants for half of that allocation were unveiled last December.“This is another positive step taken by the Legislature to help ensure safe and efficient roads in Michigan,” said Lauwers, R-Brockway Township.  “Our roads were neglected for far too long, and these small steps to bring our infrastructure back from the brink will benefit all Michigan motorists.  People are telling me they don’t want to pay higher taxes at the pump, and I don’t blame them given today’s gas prices, so these incremental improvements are a great way to improve our roads.”This special funding is in addition to $258 million the Legislature approved for roads and bridges in June.Although the state has allocated almost $870 million to improve roads and bridges since fiscal year 2012, the state government spent zero general fund dollars on roads during fiscal years 2003-11.The lawmakers will continue to work on road funding solutions this summer and the fall.last_img read more

Rep Lucido votes for funds to build local leg of Iron Belle

first_img Categories: Lucido News,News 15Jun Rep. Lucido votes for funds to build local leg of Iron Belle Trail State Rep. Peter Lucido today joined his House colleagues in approving Natural Resource Trust Fund money, which includes funding to construct a portion of a statewide trail through Shelby Township.Lucido, of Shelby Township, said development of the trail will cost $663,600 in a combination of Trust Fund and local money, and will take hikers and nature lovers to the Clinton River.“This trail will be part of the Iron Belle Trail connection that will stretch from Detroit to the Upper Peninsula,” Lucido said. “Our part of the trail will be in the 429-acre River Bends Park and will give visitors a chance to take in the beauty of the Clinton River and surrounding area.”The funding is comprised of revenue from the lease of state land and is designated on an annual basis in partnership with local governments for the projects.The bill now goes to the Senate for consideration.#####The bill is Senate Bill 76.last_img read more

Czech DTH operator Skylink has added Sonys males

first_imgCzech DTH operator Skylink has added Sony’s male-skewed channel AXN to its line-up.The channel, which airs programmes including CSI: New York and NCIS, is available in Skylink’s Mini, Multi, Kombi, Multi HD, Komplet and Flexi 7 packages.The operator has also added music channel Retro Music Television to its Digital package. The channel broadcasts music from the 1960s to the 1990s.last_img

Marketers and advertisers need to shift focus radi

first_imgMarketers and advertisers need to shift focus radically to accommodate the reality that consumers’ attention is becoming increasingly fragmented and a proliferation of sources of information, entertainment and communication are available to them, according to Larissa Pohl, managing director, strategic services, Ogylvy & Mather, GermanyPeople now spend around 11 hours a day consuming media, often in parallel with other activities, said Pohl, delivering the opening keynote at the Future TV Advertising Forum in London this morning. Marketers need to focus on engagement and telling a story, she said.Pohl compared consumers with cats – difficult to engage, easily distracted and confronted with lots of things that compete with their attention. “We need to seduce people to follow our story,” she said. “It’s about telling a magnetic story that people want to spend their time with. Content is really the part that is driving concentration.” She cited the example of Red Bull’s sponsorship of Felix Baumgartner’s space jump. “US$50 million (€39 million) sounds like a fortune but it was money well-spent,” she said.Pohl said advertisers had to add utility for the customer. She cited the example of Nike, which set time spent by consumers with its brand as their main key performance indicator it used in evaluating marketing campaigns. It was important for advertisers to expand their marketing story in ways that tied in with how people used different devices, said Pohl. This, she said, was more important than finding new technical measurements of success of campaigns.Speaking on a panel session following the morning keynotes, Tom Bowman, vice-president, global strategy and sales operations, BBC Worldwide, said it was necessary to provide access to multiple screens in a way that was easy for advertisers to buy. Making ads relevant for consumers could be facilitated by data from the use of second screen devices, he said.  In western European markets, viewers tended to view the internet as the device and gravitate towards the biggest device available to them. “If you’ve got access to bigger screens you don’t necessarily rush to small ones,” he said. Bowman said it was unlikely that many brands would follow the example of the likes of Red Bull or Nike and respond to the proliferation of devices through which content could be accessed by becoming content providers in their own right. He said very few brands had the resources to create compelling content, or the kind of brand with which consumers would engage directly. It was also important to have scale in creating second screen applications, giving a role to content and technology providers that could develop platforms for multiple brands, he said.Speaking on the same panel, Alan Fagan, group head of sales, ESPN, said that sports content saw 30% more usage of mobile devices and 100% more usage of tablets than other forms of content. The proliferation of devices through which users could engage with sports was benefiting rather than taking away viewership from ESPN, he said. “The more people are talking about sports the more ESPN viewing goes up,” he said. “One question is whether you need to own the second screen environment or whether you can work with one of the companies out there with great products. We haven’t made up our mind on that,” he said. It wasn’t clear if ESPN viewers wanted to engage with ESPN directly while socialising with each other on other devices around sports, he said.Scott Russell, senior marketing communications manager, international media, Microsoft, said that multiscreen advertising had provided an opportunity to connect with consumers at a deeper level in a way Microsoft couldn’t do in the past. “It’s where we have to go to connect with audiences at a deeper level,” he said.last_img read more