‘Make 2010 an African brand’

first_img16 August 2006South Africa should place the message used during the 2010 World Cup bid – “Africa’s time has come” – at the heart of its communications in the run-up to the event, says Government Communications CEO Themba Maseko. Speaking at the first 2010 National Communication Partnership Conference in Johannesburg on Tuesday, Maseko emphasised the need to have a core brand for the first African World Cup through which both the country and the continent as a whole could be promoted.He said research indicated that at least 80% of South Africans thought it proper to project the 2010 World Cup as an African World Cup. South Africa therefore needed to start building links with communicators from other countries on the continent. All resources from the conference are available on the International Marketing Council website Maseko’s comments were echoed by Minister in the Presidency Essop Pahad, who told delegates that discussions on how the continent should work together for 2010 would be high on the agenda at the African Union’s next meeting in January 2007.SA’s communicators, Pahad said, had an important role to play in ensuring that the soccer tournament would be remembered for decades to come “as an event that left our country and the continent more united and confident.“We need to convey the message that South Africa is alive with possibilities and the continent with great opportunities.”Countering negative perceptionsNegative international media reports about South Africa were also of concern, Maseko said.“In 2009, on the eve of the tournament, we will be holding general elections … We will have to create an environment where political parties do not send out negative impressions during their campaigns, because it will influence international perceptions.“The gap between foreign perceptions about South Africa and the real strengths of the country is narrowing – but it is still too wide. 2010 must be used as an opportunity to close this gap further.”Maseko said that operational and resource plans for all aspects of the World Cup were in place, and that the government was working with all stakeholders to ensure that citizens owned the event.The 2010 National Communication Partnership Task Team would hold workshops around the country to inform communities about opportunities available during the World Cup, Maseko said.With only one-third of the three million 2010 match tickets available for South African soccer fans, South Africa needed to think beyond stadiums, as most fans would be watching the matches from “fan parks”.While Fifa would exercise tight sponsorship control over the tournament, there would be “huge” advertising and branding opportunities at these fan parks, Maseko said.Tuesday’s conference was the first in a series of 2010 National Communication Partnership Conferences, to be held annually over the next four years in order to help the country’s communicators build and implement a shared strategy for the World Cup.It was hosted by the International Marketing Council of South Africa on behalf of the 2010 National Communication Partnership Task Team, which includes representatives from the government, business and the 2010 Local Organising Committee.SouthAfrica.info reporter and BuaNews Want to use this article in your publication or on your website?See: Using SAinfo materiallast_img read more

Breeding for faster-growing bluegills and yellow perch

first_imgShare Facebook Twitter Google + LinkedIn Pinterest Inside cool water-filled tanks in southern Ohio, the laws of nature are being defied. Female yellow perch mate with other female yellow perch; male bluegills with other male bluegills.This might make one wonder, unless, of course, your profession is selective breeding of fish, and your goal is to get them to grow faster. Hanping Wang, who manages The Ohio State University’s Ohio Center for Aquaculture Research and Development, has succeeded in raising faster-growing fish by artificially mating them in a not so typical way.On average, the resulting offspring reach market size six months faster than bluegills or yellow perch bred out of standard male-female mating. That’s because among yellow perch, females grow quicker than males. Among bluegills, males grow faster than females.For an Ohio fish farmer, having fish that mature faster than average could be a significant savings in fish food and in time waiting to sell them, said Wang, whose center in Piketon is part of Ohio State’s College of Food, Agricultural, and Environmental Sciences (CFAES). The aim of the center is to spur the state’s aquaculture industry, in part through research on two of the state’s most common fish: yellow perch and bluegill.Aquaculture, the practice of raising fish in a controlled environment of indoor tanks or outdoor ponds, is slowly growing, but still a relatively small Ohio industry. In 2017, 227 people in the state had permits allowing them to sell seafood. Any advances in farming that make it faster or easier to raise fish or shellfish could prove useful and profitable.“We’re using the animals’ maximum potential to make them grow faster for human benefit,” Wang said. “We have to do it this way to meet the growing need for food, specifically protein. You need to have a process to produce more animals — more chickens, cows, pigs and fish.”Among yellow perch, the females grow 60 to 70% faster than the males, and they grow larger than the males. As a result, it makes sense that a breeder would want to produce the fastest-growing female yellow perch. So Wang did exactly that. He mated females to females with the help of grants from the U.S. Department of Agriculture and the state-based Ohio Sea Grant program, which funds research in the Great Lakes and aquaculture.On average, it takes a farmer 16 months to raise a yellow perch to reach market size. Now it can take as little as 10 months if neo-males are mated with typical female yellow perch, Wang said.“The farmer saves on labor, saves on feed and saves on space,” he said.With bluegills, the males grow faster and bigger than the females. So, Wang took males and mated them with males through a process similar to what was done with the yellow perch, so they became what Wang calls “neo-females.” The offspring of a neo-female bluegill and a male bluegill were all male fish that could grow to 1 pound, the size needed to sell them, in about a year, cutting three to five months off the typical time needed for them to mature.“It doesn’t matter if it’s a fish or a tomato or a soybean, if you can shorten the amount of time it takes to grow the item to market size while still maintaining the same nutritional quality, that will just improve the farmer’s profit margin,” said Matthew Smith, an OSU Extension aquaculture specialist. Smith’s main priority is expanding sustainable, profitable fish farms in Ohio.Aquaculture can play a critical role as our oceans and Great Lakes are overfished, Smith said. “It’s a way to provide a balance.”last_img read more

TwitAlbums: Private, Collaborative Content Sharing Via Twitter

first_imgUsers can then choose others to collaborate with them on the album. A tweet is sent inviting the collaborators to the album, and they are prompted to sign in via OAuth when they click the tweet in the link. This immediate request for account access without an explanation of the app might be a bit disconcerting for some, however. If an uninvited Twitter user clicks the link, they are given an “invite only” notice and denied access to the content.Collaborators can add content, leave comments and invite other users, depending on the permissions set by the original album creator. Finally, it’s interesting to note that the app’s creators have built in a mechanism for modest financial returns. Each uploaded file costs the user a single onsite credit, called a TwitSeed. Accounts come with 50 TwitSeeds, and more can be purchased in bundles of 100 for $1, 500 for $4, or 1000 for $8.One thing we don’t like is that the app pushes a ton of link- and hashtag-studded notifications into the user’s Twitter stream. As with other apps that gain access via OAuth, from the infamous Spymaster to the successful TinyChat, this is a very fine line that most users would appreciate the app not cross. Generally speaking, users won’t have a problem with a single tweet or two, but a constant stream of app-related messages when the user is active on the site can only end badly. Worst of all, we don’t see a way to opt out of these notifications, so we’ve had to delete these tweets manually, which does nothing to mitigate the swarm of updates for our friends using Twitter clients such as Tweetdeck. Particularly since the content is set up to be private, it doesn’t make sense to broadcast tweets about each user’s on-site activity.We think this app would work well for younger users, social media addicts and long-distance friends, especially if the above-mentioned issues are addressed. What do you folks think so far; does TwitAlbums have what it takes to become a widely used Twitter application? Would you use it, and what would you use it for? Let us know in the comments. jolie odell The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Related Posts center_img Have you ever wanted to share a set of memories with some of your Twitter friends, keeping the content private while still allowing for collaboration between certain folks?It’s not anything we thought we wanted, either, but after playing with TwitAlbums, we find the concept charming. Here’s how it works: Using Twitter’s OAuth function, users log in and create collections or “albums” containing multimedia content and text comments. They can invite whatever users they like to join them in adding files, and only the users they invite can see the content or comments. Best of all it looks like this little app already has a monetization strategy in place.The concept is inherently charming. Users create an album with a single click. They can then proceed to upload movies, pictures and audio files. We’d like to see options for adding more file types, such as web pages, text files and more. Tags:#twitter#web Facebook is Becoming Less Personal and More Pro… A Comprehensive Guide to a Content Auditlast_img read more

Two militants killed in Shopian encounter

first_imgTwo militants have been killed in a gunfight with security forces in south Kashmir’s Shopian on Friday, police said.In the morning, security forces zeroed in on the militants, triggering the gun battle.Initial reports suggest that the security forces launched the operation in an orchard in Dragad area of the Zainapora belt in Shopian. It followed a tip-off.”The militants opened fire when the security forces zeroed in on them. The operation is on,” said the police.The area has been cordoned and more reinforcements were rushed to the spot.last_img