Pranksters Commandeer Mountain Dew Web Promotion

first_imgTop Reasons to Go With Managed WordPress Hosting Tags:#marketing#web#Web Culture fruzsina eordogh Why Tech Companies Need Simpler Terms of Servic… By 1am Pacific on Monday, messing with Mountain Dew had become the hottest activity for anyone on Reddit and 4chan’s /b/ board at that hour. It wasn’t long before tricksters added to the Mountain Dew page a link to the rock video for Rick Astley’s 1987 pop hit “Never Gonna Give You Up” (an Internet in-joke known as a rickroll) as well as Web banners “saluting” Islamic extremists. PespiCo pulled the plug on the after-hours fun, but not before someone mirrored its site to memorialize the Web reprobate party.Online promotions staged by commercial entities are an increasingly popular target of online jokers. In July, Walmart’s social media campaign with rapper Pitbull was taken over by Something Awful writers David Thorpe and John Hendren. However, in that case, the prank worked out well for the retailer, in the form of hundreds of free press mentions. Thorpe told ReadWriteWeb the Walmart Pitbull hijacking became popular because it was a “collaborative prank.”Given how easy it is to appropriate crowd-sourced marketing campaigns, perhaps marketers would be smart to design their social media campaigns deliberately to be hijack-able.  A Web Developer’s New Best Friend is the AI Wai… It’s a rough time to be a social marketer, and getting rougher: Mountain Dew announced a naming contest for its new Apple flavor over the weekend. As if on cue, Internet pranksters hijacked the contest. Not content with stuffing the virtual ballot box, they defaced the contest website with videos, offensive banners and in-jokes.PepsiCo, maker of Mountain Dew, shut down the “Dub the Dew” contest site early Monday morning. The soft drink company was by no means the first victim of the notoriously juvenile Web community known as 4chan.The hijinks began as a post on 4chan’s infamous /b/ discussion board that put out a call to take part in Operation: Gushing Granny. The operation’s stated mission was to name the new Apple-flavored drink “Gushing Granny.”A /b/ user shared 4chan’s digital mayhem on the social news site Reddit early Sunday evening under the title “/b/ Destroys Another Online Contest.” The post hit Reddit’s front page within hours. From there, the contest attracted a wider audience of miscreants, as reflected by the top contest names. “Hitler Did Nothing Wrong” and “Diabeetus” soon became the top voted names. One audience member offered to raffle a virtual hat in a popular multiplayer online game in return for votes for his Mountain Dew name submission, drawing new waves of voters both for and against it. Related Posts 8 Best WordPress Hosting Solutions on the Marketlast_img read more

Indian soldier dies in Pakistan firing

first_imgOne soldier was killed in a fierce exchange of fire on the Line of Control (LoC) in Rajouri as Pakistan resorted to “unprovoked” ceasefire violation in Pir Panchal Valley’s Rajouri district and the Kashmir Valley and two Jaish-e-Muhammad (JeM) militants, including a ‘commander’, were killed in an encounter in Anantnag on Tuesday.A Jammu-based Army spokesman identified the soldier killed as Naik Krishan Lal. “The Pakistan Army resorted to unprovoked ceasefire violation along the LoC in Sunderbani Sector in Rajouri on Tuesday. The Indian Army responded strongly and effectively. Heavy damage to Pakistani Army posts and casualties to Pakistani soldiers have been inflicted by our troops,” he said.Rajouri and Poonch districts have witnessed intermittent incidents of ceasefire violations by Pakistan in the past one week, which left a 12-day infant dead and two civilians injured.Pakistani troops also resorted to heavy firing and shelling in Kashmir’s Kupwara from 1 p.m. up to 5:15 p.m. on Tuesday. The residents of Karnah had to ran for cover as shells rained near residential areas. Nazir Ahmad, a local, said his family members were stranded at different locations for many hours due to the sudden shelling.“Two residents received minor injuries and were shifted to the Sub-District Hospital, Tangdhar. Both are out of danger,” said sub-divisional magistrate Dr. Alyas Ahmad.National Conference (NC) president and Srinagar MP Dr. Farooq Abdullah said it was the population living across the LoC that had to bear the brunt of escalation of tension between India and Pakistan.“It’s high-time both the countries respected the dignity of lives of people living across the border. The need of the hour calls for total cessation of hostilities,” he said.2 Jaish militants killedThe police said the slain militants were JeM commander Fayaz Panzoo from Tral and his associate Shaan Showkat from Kanalwan area.“Panzoo was a top commander and was involved in an attack on the CRPF in Anantnag town on June 12 this year, which left five CRPF personnel and one police officer dead,” said the police.last_img read more