Carwiz has thus entered into a partnership with Leos Groups of Companies, which has been in business since 1983, whose mission is to be the most professional car rental company in Cyprus by offering full service and developing relationships with customers and suppliers based on trust and honesty. By the way, Carwiz rent a car is a Croatian company which, after opening the first branches on the Croatian market, soon started to conquer the global market through a franchise business model. Although this crisis has hit them hard, Cariwz is still expanding and with its own franchise model they are present on as many as four continents, ie 20 countries with more than 60 branches. Although the rent a car industry, like all economic entities, and above all those operating in the travel industry, is facing a challenging and difficult year, Carwiz rent a car has proven that it is still possible to continue expanding its business. Although there are relatively few of them on the market compared to other tourist branches, about 15 rent a car companies in Croatia generate a total of over one billion kuna in annual revenues and are responsible for the purchase of 25 new vehicles a year. The loss of financial income in the car rental industry is 90 percent Despite everything, Carwiz is expanding with a new franchise partnership in Cyprus and expanding the franchise network to eastern Mediterranean! Any authentic brand, and Carwiz certainly is, who cares about its customers and business partners can maintain the strength of the brand even in a crisis, provided it reacts quickly, accepts change and has a real team of people behind it who follow trends and accept change. When asked how to gain trust around the world that results in partnership and global expansion at a time when the world is increasingly closing and every country and business is focusing on the domestic market, Carwiz gave a concrete answer with their example. A difficult year for the entire tourism sector, including the car rental industry, which is directly dependent on tourism. The car rental industry is an important part of the mosaic of the Croatian tourist offer, especially in the context of air traffic, extension of the tourist season and raising tourist consumption. “Their brand strength fits perfectly into Carwiz’s mission and vision even during a crisis as the new franchise partner operates in every major city in Cyprus including the Larnaca airport branch ” points out Krešimir Dobrilović, director of Carwiz. The importance for the tourism sector is clearly shown by the fact that more than 90 percent of users of the car rental industry in Croatia are foreign tourists. “It is very important to change the way of doing business, educate and keep a clear direction of business. For business in crisis, it is important to establish stability and efficiency of business, adjust the service and offer, and meet new needs and desires of customers. Most of the responsibility is certainly on the sales teams, but it is very important to consider how to reorganize the entire business in order for it to maintain its success in the short and long term, given the uncertainty that the crisis brings us.” they say in Carwiz. Find out more about the Carwiz franchise model in the attachment: CARWIZ BECAME A CROATIAN TOURIST EXPORT PRODUCT! THROUGH THE FRANCHISE MODEL IT IS EXPANDING TO THE GLOBAL MARKET It is strong brands that have the trust of customers, the crisis continues to communicate and have visibility, deliver added value, will recover first and foremost as soon as the recovery of the economy and the tourism sector begins. Brand power Although we do not yet know the long-term consequences of the crisis caused by the coronavirus, one thing is certain – business needs to be adapted, embrace new ways of doing business and prepare the company for crisis business.