Propertymark kicks off sporting spend at Sky-broadcast matches

first_imgPropertymark, the new property brand formerly known as NFoPP launched in February, is to promote its new identity on perimeter boards at 20 sporting events to be broadcast by Sky Sports this year.It is part of a significant push by the NAEA, ARLA and NAVA to present themselves as consumer – rather than just industry – champions to the public.The new campaign will include three cricket matches, six rugby matches and a single football fixture, Scunthorpe United versus Bradford City on the 24th March.The rest of the events include a Rugby Union Varsity match at Twickenham on December 7th as well as an under-20s England versus Scotland match and the Rugby League Super League Grand Final at Old Trafford on October 7th.Propertymark says the campaign, which will feature its new green logo, is to be seen by an audience of 9.5 million between the ages of 18 and 65 on Sky during the events.“This demonstrates our commitment to support Propertymark to benefit members by reaching a wide and relevant consumer audience via popular televised Sky Sports events,” says Propertymark.Long traditionPropertymark joins a long tradition of estate agents backing sport financially. In recent years this has included Zoopla which in 2012 paid hundreds of thousands of pounds to be the main sponsor of Premier League football club West Bromwich Albion for three years until 2015.Also, online agent sponsored Port Vale Football Club in 2015, while last year London agent Kinleigh Hayward & Folkard signed up to a one-year deal to sponsor the first team of the regional Isthmian league club Dulwich Hamlet FC, and has also sponsored its youth teams.propertymark sky tv March 13, 2017Nigel LewisWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Home » News » Associations & Bodies » Propertymark kicks off sporting spend at Sky-broadcast matches previous nextAssociations & BodiesPropertymark kicks off sporting spend at Sky-broadcast matchesUp to 9.5 million viewers and event crowds to see adverts.Nigel Lewis13th March 20170761 Viewslast_img

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